Rivian Launch Events o2 strategically structured Rivian’s launch into a series of events that built anticipation, awareness and excitement at each turn. We created pre-launch events that invited media, partners and friends into Rivian’s design studio in Michigan, and...
Bloomberg Philanthropies / Citylab Each year, CityLab covers the most pressing challenges that cities face around the world. Working with Bloomberg Philanthropies and The Atlantic, o2 has developed and created branded environments, media, immersive entertainment and...
Toyota Grand Opening o2 designed, produced and curated the opening day for Toyota’s new North American Headquarters in Plano, Texas. Toyota’s move from California to Texas culminated with the “ONE Toyota” Grand Opening event. A full evening comprised of a reception,...
Beyond Possible For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding...
Stagecoach – Toyota 4Runner Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a...
