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Stagecoach – Toyota 4Runner

Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword swallowers, jugglers, acrobats, and accordion players. The reveal of the 4Runner was the main attraction, unveiled as a magic trick in a larger than-life stagecoach.

Come one, come all!

Hand illustrated posters, scenic treatments and styled props set the stage for this traveling circus.

o2 directed talent to create an authentic and engaging experience. A carnival barker stoked up the crowd while performers interacted directly with the audience, inviting guests to the stage to participate in the show. Country-bluegrass singer-songwriter Dierks Bentley closed the show with a short set for his fans.