i-ROAD at TED
At the 2015 TED Conference, Toyota presented its i-ROAD concept, a next-generation, electric vehicle designed for improved urban mobility based on size, environmental impact and performance. Toyota also hosted a VIP dinner, entitled “How We’ll Live in 2100,” presenting an interactive, multi-course meal designed and prepared by celebrity chef, Richard Blaise, as well as an audience discussion by physicist and renowned futurist, Dr. Michio Kaku.
The event talent, design and execution was created and produced by o2, starring hanging canopies of live greenery and candles throughout the space, complimented by a hybrid of traditional and contemporary dining and lounge furniture, curated background music, lighting, projected and hologram media content, and the i-ROAD and Mirai vehicles on display.