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The Crystal Shroud

We keep precious items inside jewelry boxes. So for the launch of the stunning Lexus ES350, that’s what we did. A mirrored crystalline box on stage reflected light and environmental objects while keeping the inside contents hidden. As the box began to spin, internal lighting rods danced and pulsed, allowing the glass to become transparent to tease and illuminate the vehicle inside. As the light animations grew in intensity, the box lifted into the air and hovered over the ES350 like a modern lighting fixture.

Structure meets story.

Reflected in the brand.