Beyond Possible For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding...
Concept-i o2 was tasked to launch Toyota’s Concept-i at the Consumer Electronics Show in Las Vegas. The Concept-i is part of a design initiative to help humanize the AI in forthcoming vehicles. The goal of this project was aimed at imbuing the AI interface with...
Stagecoach – Toyota 4Runner Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a...
C-HR o2 launched the Toyota C-HR at the LA Auto Show with a live performance by DJ 3LAU as a statement on product positioning and strategic alliance to activate influencers and fans. Branding, Concert Experience, Motion Graphics, Production Management, Set Design,...
Corolla Elevated Toyota came to us with 6 weeks and one word to inspire the launch of the new Corolla: “Elevated.” With that one word, o2 created a multi-sensory experience that captured the essence of the redesigned vehicle and immersed guests into an evening full of...
