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The Future of Mobility

The Future of Mobility

The Future of Mobility At the Consumer Electronics Show, Toyota President Akio Toyoda unveiled a big step toward Toyota shifting from a car company to a manufacturer focused on providing mobility solutions. The e-Palette is a highly customizable battery electric...
Beyond Possible

Beyond Possible

Beyond Possible For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding...
Concept-i

Concept-i

Concept-i o2 was tasked to launch Toyota’s Concept-i at the Consumer Electronics Show in Las Vegas. The Concept-i is part of a design initiative to help humanize the AI in forthcoming vehicles. The goal of this project was aimed at imbuing the AI interface with...
Stagecoach – Toyota 4Runner

Stagecoach – Toyota 4Runner

Stagecoach – Toyota 4Runner Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a...
C-HR

C-HR

C-HR o2 launched the Toyota C-HR at the LA Auto Show with a live performance by DJ 3LAU as a statement on product positioning and strategic alliance to activate influencers and fans. Branding, Concert Experience, Motion Graphics, Production Management, Set Design,...