The Future of Mobility
At the Consumer Electronics Show, Toyota President Akio Toyoda unveiled a big step toward Toyota shifting from a car company to a manufacturer focused on providing mobility solutions. The e-Palette is a highly customizable battery electric vehicle that blends fully autonomous driving with a scalable global logistics platform. More than a concept car, the e-Palette is an ecosystem capable of changing the landscape of commerce in the future.
o2 revealed the e-Palette by creating a rotating large scale projection surface. The center section of a 180’ curved projection screen spun to reveal the futuristic vehicle. It was surrounded by animated energy that gathered and came to life within the LED screens that wrapped the vehicle.
The transformative set design echoed the narrative and flexible intent of the e-Palette.