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Toyota Hatch

What better way to launch a new Hatchback than by… hatching it from a giant egg? o2 developed an eggcellent adventure to tease, reveal and promote the new Toyota Corolla Hatchback. We designed an activation, including the creation of a giant custom egg and took it on a cross-country trip where the Corolla was finally hatched in the middle of New York’s Flatiron District.

Good Things Hatching


Stops in several cities generated egg-citement. Our #toyotahatch ambassadors, decked in yolk-colored yellow, gave thousands of intrigued visitors egg-branded cupcakes and a chance to win a variety of prizes.


What’s in the egg? Custom Snapchat filters and hologram stations enticed visitors to get creative about what might be inside.


Egg-sightings across the USA.