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CCS Undergrad Viewbook 2018

The College for Creative Studies called on o2 to design their primary print publication and next-generation undergraduate viewbook. The viewbook served as a platform to boast the success and outstanding work of CCS students, share alumni stories, and provide information on the college’s world-class facilities.

We used the bold, yellow CCS “frame” as a prominent branding element throughout the book to bring focus to creative content.

The viewbook focused on the individual, using reflective elements that allowed the reader to literally “see themselves” at CCS. The artful technique created energetic moments highlighting student work throughout the book.

To welcome new students to CCS and Detroit, we created limited edition tote bags featuring artwork designed by CCS alumni.