Project Runway & HP
For the Emmy Award winning TV show, “Project Runway,” o2 was asked by sponsor HP to create software that merged design and technology. For multiple seasons, o2 created the software for the famous pattern-making challenge using HP Touchsmart tablets.
This challenge awarded contestants the ultimate freedom of personal expression. o2 staff worked with the fashion designers to design their very own statement pattern and have the fabric printed overnight. When designers arrived in the morning, their digital designs had transformed into a custom fabric that was truly unique and all their own. Additionally, o2 created the software for the HP sketching notebook which designers could use all season.