Off The Stump Tour
For the Coachella Music and Arts Festival, o2 created an interactive experience titled “The Gnomads” that reflected the whimsical, playful nature of spring. A geodesic dome covered in large green leaves, oversized flowers, sticks and twigs sprouted from the earth.
As visitors entered the space, they were welcomed into a surreal environment made up of sod lounge chairs, colorful flowers, clouds and white birds hovering overhead. The centerpiece was a mystical island made of grass and dirt with exposed roots and a water pond at the base. It appeared as if it had been pulled out of the earth below. On the top of the moss covered island was a “Dr. Seuss-like” tree surrounded by a group of 12 gnomes. These garden gnomes were the feature of the spring dome.