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Rivian Auto Show Exhibit

Rivian Auto Show Exhibit

Rivian made its public debut at the LA Auto Show with a warm and inviting exhibit on the main show floor. Prominently featuring Rivian’s launch vehicles, the R1T (truck) and R1S (SUV), the overall design incorporated real and natural materials, open and communal...
Rivian Launch Events

Rivian Launch Events

o2 strategically structured Rivian’s launch into a series of events that built anticipation, awareness and excitement at each turn. We created pre-launch events that invited media, partners and friends into Rivian’s design studio in Michigan, and produced back-to-back...
Toyota Hatch

Toyota Hatch

What better way to launch a new Hatchback than by… hatching it from a giant egg? o2 developed an eggcellent adventure to tease, reveal and promote the new Toyota Corolla Hatchback. We designed an activation, including the creation of a giant custom egg and took it on...
Vittoria

Vittoria

Alfa Romeo is a brand that is known for power and performance – plus unmistakable style, passion and design. For the North American premiere of the Giulia, we drove the Italian beauty straight into its future while pulling a little racing inspiration from its past....
The Future of Mobility

The Future of Mobility

At the Consumer Electronics Show, Toyota President Akio Toyoda unveiled a big step toward Toyota shifting from a car company to a manufacturer focused on providing mobility solutions. The e-Palette is a highly customizable battery electric vehicle that blends fully...