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Beyond Possible

Beyond Possible

For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding media surfaces at...
Concept-i

Concept-i

o2 was tasked to launch Toyota’s Concept-i at the Consumer Electronics Show in Las Vegas. The Concept-i is part of a design initiative to help humanize the AI in forthcoming vehicles. The goal of this project was aimed at imbuing the AI interface with humanity by...
Stagecoach – Toyota 4Runner

Stagecoach – Toyota 4Runner

Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword...
The Crystal Shroud

The Crystal Shroud

We keep precious items inside jewelry boxes. So for the launch of the stunning Lexus ES350, that’s what we did. A mirrored crystalline box on stage reflected light and environmental objects while keeping the inside contents hidden. As the box began to spin, internal...
C-HR

C-HR

o2 launched the Toyota C-HR at the LA Auto Show with a live performance by DJ 3LAU as a statement on product positioning and strategic alliance to activate influencers and fans. Branding, Concert Experience, Motion Graphics, Production Management, Set Design, Vehicle...