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Stagecoach – Toyota 4Runner

Stagecoach – Toyota 4Runner

Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword...
The Crystal Shroud

The Crystal Shroud

We keep precious items inside jewelry boxes. So for the launch of the stunning Lexus ES350, that’s what we did. A mirrored crystalline box on stage reflected light and environmental objects while keeping the inside contents hidden. As the box began to spin, internal...
C-HR

C-HR

o2 launched the Toyota C-HR at the LA Auto Show with a live performance by DJ 3LAU as a statement on product positioning and strategic alliance to activate influencers and fans. Branding, Concert Experience, Motion Graphics, Production Management, Set Design, Vehicle...
Corolla Elevated

Corolla Elevated

Toyota came to us with 6 weeks and one word to inspire the launch of the new Corolla: “Elevated.” With that one word, o2 created a multi-sensory experience that captured the essence of the redesigned vehicle and immersed guests into an evening full of surprises....