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Toyota Hatch

Toyota Hatch

What better way to launch a new Hatchback than by… hatching it from a giant egg? o2 developed an eggcellent adventure to tease, reveal and promote the new Toyota Corolla Hatchback. We designed an activation, including the creation of a giant custom egg and took it on...
Vittoria

Vittoria

Alfa Romeo is a brand that is known for power and performance – plus unmistakable style, passion and design. For the North American premiere of the Giulia, we drove the Italian beauty straight into its future while pulling a little racing inspiration from its past....
The Future of Mobility

The Future of Mobility

At the Consumer Electronics Show, Toyota President Akio Toyoda unveiled a big step toward Toyota shifting from a car company to a manufacturer focused on providing mobility solutions. The e-Palette is a highly customizable battery electric vehicle that blends fully...
Beyond Possible

Beyond Possible

For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding media surfaces at...
Concept-i

Concept-i

o2 was tasked to launch Toyota’s Concept-i at the Consumer Electronics Show in Las Vegas. The Concept-i is part of a design initiative to help humanize the AI in forthcoming vehicles. The goal of this project was aimed at imbuing the AI interface with humanity by...