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The Future of Mobility

The Future of Mobility

At the Consumer Electronics Show, Toyota President Akio Toyoda unveiled a big step toward Toyota shifting from a car company to a manufacturer focused on providing mobility solutions. The e-Palette is a highly customizable battery electric vehicle that blends fully...
Beyond Possible

Beyond Possible

For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding media surfaces at...
Concept-i

Concept-i

o2 was tasked to launch Toyota’s Concept-i at the Consumer Electronics Show in Las Vegas. The Concept-i is part of a design initiative to help humanize the AI in forthcoming vehicles. The goal of this project was aimed at imbuing the AI interface with humanity by...
Stagecoach – Toyota 4Runner

Stagecoach – Toyota 4Runner

Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword...
i-ROAD at TED

i-ROAD at TED

At the 2015 TED Conference, Toyota presented its i-ROAD concept, a next-generation, electric vehicle designed for improved urban mobility based on size, environmental impact and performance.  Toyota also hosted a VIP dinner, entitled “How We’ll Live in 2100,”...