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Toyota Hatch

Toyota Hatch

What better way to launch a new Hatchback than by… hatching it from a giant egg? o2 developed an eggcellent adventure to tease, reveal and promote the new Toyota Corolla Hatchback. We designed an activation, including the creation of a giant custom egg and took it on...
Toyota Grand Opening

Toyota Grand Opening

o2 designed, produced and curated the opening day for Toyota’s new North American Headquarters in Plano, Texas. Toyota’s move from California to Texas culminated with the “ONE Toyota” Grand Opening event. A full evening comprised of a reception, press event, tours,...
Beyond Possible

Beyond Possible

For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding media surfaces at...
CCS Undergrad Viewbook

CCS Undergrad Viewbook

The College for Creative Studies called on o2 to design their primary print publication and next-generation undergraduate viewbook. The book served as a platform for boasting the success and outstanding work of CCS students, alumni stories and information on the...
Stagecoach – Toyota 4Runner

Stagecoach – Toyota 4Runner

Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword...