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Rivian Launch Events

Rivian Launch Events

o2 strategically structured Rivian’s launch into a series of events that built anticipation, awareness and excitement at each turn. We created pre-launch events that invited media, partners and friends into Rivian’s design studio in Michigan, and produced back-to-back...
Toyota Grand Opening

Toyota Grand Opening

o2 designed, produced and curated the opening day for Toyota’s new North American Headquarters in Plano, Texas. Toyota’s move from California to Texas culminated with the “ONE Toyota” Grand Opening event. A full evening comprised of a reception, press event, tours,...
Beyond Possible

Beyond Possible

For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding media surfaces at...
Stagecoach – Toyota 4Runner

Stagecoach – Toyota 4Runner

Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword...
Robots + Sake

Robots + Sake

To commemorate the 10-year anniversary of Scion, the brand invited dealers to renew their commitment by signing a new declaration. We wanted to take a potentially straight-forward occasion and take it to the next level. So, what did we do?… Added robots, of...