Rivian Auto Show Exhibit
Rivian made its public debut at the LA Auto Show with a warm and inviting exhibit on the main show floor. Prominently featuring Rivian’s launch vehicles, the R1T (truck) and R1S (SUV), the overall design incorporated real and natural materials, open and communal spaces, and engaging displays to create an inviting, authentic experience in line with the Rivian brand.
Concept to Rendering to Reality
o2 designed thoughtful displays and warm communal spaces to demonstrate and represent the Rivian lifestyle. Including authentic materials plus inspirational and interactive components, the end result was an inviting, authentic and family-friendly experience.
A full-scale Rivian skateboard – its electric vehicle chassis –
was prominently featured to wow visitors and spark conversation
Gear Tunnel benches demonstrated the creative storage space in the Rivian R1T, featuring adventure lifestyle inspiration and giving visitors a spot to stay a while
“Of all the paths you take in life, make sure a few of them are dirt.” Embodying Rivian’s core mission to inspire adventure, a ‘walk-in tree’ immersive nature video and audio experience gave visitors a peaceful refuge
Welcoming areas to explore the Rivian brand through tactile materials, adventure lifestyle inspiration and digital content
Interactive and inviting digital components encouraged visitors to learn more and stay in touch
o2 managed all aspects of Rivian’s auto show exhibit, starting with creative concept development through fabrication management, technical production and media development to on-site prop styling, brand ambassador training and day-to-day show facilitation.
And we did it all over again for Rivian’s debut at the New York International Auto Show – turning the heads of hundreds of thousands of enthusiastic visitors.
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