We took cues from this playful animated element and created a projection mapped, immersive environment, allowing Yuey to burst from the screen and leap onto the projection mapped Concept-i. Through synchronized media and interactions on the surface of the car itself, o2 was able to develop a modern, thought provoking product launch, garnering the attention of world news.
The Concept-i launch is a peek under the hood at Toyota's vision for the future of mobility.
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