o2 launched the Toyota C-HR at the LA Auto Show with a live performance by DJ 3LAU as a statement on product positioning and strategic alliance to activate influencers and fans.
Interpreting the diamond cut design language of the Toyota C-HR, o2’s geometric motion graphics danced across faceted media surfaces.
The LED surface alternates between opaque and semi-transparent to the music, revealing DJ 3LAU performing on a suspended platform inside. As the music and animation builds in intensity, the entire tower rises around the DJ platform and reveals the C-HR’s striking lines under a soft box light.
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